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Wrigley Field

Wrigley Field in the process of an overhaul.
(Photo by David Fouty)

Friendly Confines Fired Up over Proposed Toyota Sign

The Ricketts family's first major attempt to bring in more revenue for the aging Wrigley Field has not been taken so well by the Cubs most loyal fans.

Among changes -- an illuminated Toyota sign is in the works for the left-field bleachers. The sign, which would sit out the outside wall near Waveland Avenue, would bring in $2.5 million annually. And with ballooning contracts in 2011, the organization is in the process of finding new ways to draw revenue out of the 96-year-old baseball shrine.

Story and Photos by Dave Fouty

Read More: Proposed Toyota sign has fans seeing red.


Web posted: May 3, 2010


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